Yes, they certainly will. If you have forgotten to bring the latest Harry Potter book with you this morning, didn’t have time to buy a newspaper and came off second best in the mad scrabble for a copy of Metro, then you’re left stood in the packed carriage, nestled under an armpit, reading the horoscopes over someone else’s shoulder or comitting all the stops on the current line to memory. Someone else is reading a novel, although they keep turning the pages before you’ve finished them – It won’t be long before you turn to the adverts throughout the carriage, travel insurance, property investments, Paul McKenna can make you rich, something on at the O2 etc etc, then this one which I saw the other morning: Even posters this dull get read. It’s funny ’cause it’s true.

Leaves you wondering why they need graphic designers to make them look nice as well…