Football’s never really been my thing, but I watched the England game this week with particular interest. Before the game, the Wembley crowd spelled out ‘England 2018′ in a typeface I designed. It’s called Supporter, and it was created especially for the FA’s World Cup bid.

It’s a monospaced display typeface, inspired by shirt lettering and scoreboard type. It’s carefully built to stack vertically and horizontally in a grid formation to create tight type lockups on banners and other promotional materials.

It was first used at the press launch along with the campaign slogan back in May…

…and went on to attract admiration from all sorts of typography fans…

Now it’s being taken up by the individual host cities across the country in their own bid campaigns…

…as well as starting some early graphic design careers.

I’m currently adding a full central European character set to it which is a challenge, but proving to be great fun. While I labour to get my macrons just right, you can follow the bid and the typeface’s progress via the team’s Twitter feed.