Bruno Maag of independent type foundry Dalton Maag came over to work yesterday to give us a talk about all things typographic. Describing kerning as a zen like experience he took us through an amazing level of typographic detail, typography in the age of the Mac, and his dislike for Helvetica. His enthusiasm for type is infectious and he even managed to hold the room’s attention through the arcane subject of font hinting.

Dalton Maag are one of the remaining companies who still produce lovingly designed type samplers, books and type sheets. Here are some of the beautiful things he brought with him:

This is Co, a typeface I’m extremely familiar with presented in a beautiful book, produced along with North…

…their iconic typeface for Mini…

…and just a few more corporate faces from the Dalton Maag sample book…

The quote of the evening without question was:

For instance, take VAG Rounded, that’s not a nice font, print that out big and look at it if you want to ruin your weekend.

So now the title of this post makes sense…

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