I like this. It’s a business card for Japanese model kit manufacturer Tamiya by Creative Juice in Bangkok.

I think I’ve seen this idea a few times over the years, but not done as well as this, and it’s always been some graphic designer shoe-horning the idea into a project willy-nilly. This is the real deal, the perfect idea for the client. It’s won a gold Cannes Lion as well no less.

You can make things with it too:

I used to like making model kits like this when I was younger. In hindsight, the amazingly detailed exploded diagrams of the model construction process were one of the things which awakened my graphic design gene and set me on my chosen career path. They were possibly also responsible for my lack of a girlfriend for some considerable time…

…anyway, don’t worry about me – I’m married now so it all worked out fine.

The exploded digram thingy is also what’s behind these ads by the same company:

So, it wasn’t just me after all.