Hard-Fi’s new album Once Upon a Time in The West is due to come out soon and it’s caused a bit of a stir due to it’s cover design – some people are even calling it the worst of all time…

To be honest, I like it, and I quite like the reference to the digital age, even though most people seem to be finding it a bit lazy, and I like how it is being continued through the single releases. I like it, but then again I’m a graphic designer and a sucker for simple type and colour like this. (In blue it could almost be “Holster®: the album”, which in turn could almost be “Grafik: the website” etc etc. The ubiquity of Avantgarde-esque typefaces in graphic design circles does seem to be getting very pronounced. I still remember getting repeatedly told off at art college for trying to use Futura all the time, but I digress…

…hope the album’s good…

www.hard-fi.com