This week’s fix comes from Victor Hertz, who has created these honest logos, which balance just the perfect amount of cynicism and levity for a Friday…

…see more in his Flickr set. Found via theinspiration.

Nice idea. Working in branding, I’m constantly reading the mythical ‘brand essence’ of various large corporations, which is always a statement which we are constantly reminded is never to be actually broadcast outside the building. I wonder how this exercise might go if you rendered various brand essence statements in the company’s logotype? Would the two match up or contrast horribly?

This week’s Friday Fix comes courtesy of Idan Friedman who has produced a series of relief portraits in foil pie tins and the like. Lovely. More here…

Just saw it over at The Whistling Duck and liked it, that is all.

In case you ever wondered how it’s done, here’s how the big boys put together an integrated brand experience.

Two lovely examples of adding motion to what would previously have been static symbols.

This is the Current logo (the new Current logo, not the previous Current logo if you see what I mean), which in its previous incarnation had been animated from a static mark by the addition of a (bit dodgy) wave effect. Wolff Ollins and friends took this one step further and reimagined it as a flag.

Found over at Brand New where you can read the full story. Lovely…

Also, here’s a nice bit of 8-bit esque animation applied to a road safety sign.

Working within 2kb of RAM, the barbarian group animated the signage on hardware not intended for animation, to send a stark message.

Found rather predictably via the Creative Review blog…

Just a few things I spotted this week…

A modular typeface system which overlays different weights to build different combinations. Via typetoken

Lego walls! Via ohdeedoh

Milton Glaser on the fear of failure. Via Creative Review, where there are more from similarly wise people.

And finally, delightfully crazy Doctor Who T-shirts. Via GeekAlerts

I’m going to try and do a post like this every Friday. Juicy JPGs and creative clips without the burden of my tiresome opinion…

My ongoing quest to win a D&AD Yellow Pencil is looking up. Well, sort of. They just announced that from this year, projects selected to feature in the Annual, will all win a physical award. It’s not quite a pencil, but rather cute little slices from one. In fact, if your work is actually nominated for a pencil, you get a bigger slice.

So given that the Vodafone Music project I worked on was featured in-book in 2009, I wondered if I might be able to get one of these slices retrospectively. Using the power of Twitter I enquired, and it turns out that anyone featured in-book since 2000 can apply retrospectively for a pencil slice coaster award by emailing the D&AD at celebrate@dandad.org

So if you’ve had a close shave (pencil shaving awards would have been a great idea) with the D&AD this millennium, drop them an email and you could be entitled to a part-pencil.

Nice. Now I just have to work on getting my hands on a whole one…