Blog post

Shades of Green

Stop

There was an environmental design conference in London this week, Applied Green. I thought these two articles were particularly interesting, as I’m guilty of plenty of the sorts of green crimes they mention…

At Noisy Decent Graphics, Ben Terrett says I’m a designer, use me better – with a little help from Kermit the Frog…

In Leaching it of any meaning, Michael Johnson of Johnson Banks asks “What can design do? How can branding help (or hinder) climate change?”

Apart from attempting to specify environmentally friendly paper stocks at every available opportunity, and a naturally straightforward approach which tends to create less pages / folds / packaging, I’m not sure what I’ve been doing to be green through my work, I’ll definitely have to factor it in to every project. After all, the above articles show that there is always an environmental impact to even the most seemingly simple decisions…

Food for thought…