Blog post

Type Set and Match

Southfields Station

I live in Southfields, South West London, which is where anyone who’s anyone will tell you is really where the Wimbledon Tennis Tournament is. It’s not actually in Wimbledon you see, it’s down the road from our house which makes Wimbledon fortnight a little bit like Dawn of the Dead, but instead of fighting off hoards of flesh eating zombies, I’m barricading myself in my house to keep out the American bumbag (fanny pack) wearing tourists.

Anyway, I digress. Every year they dress up the local tube station to within an inch of its life, and this year is no exception. Perhaps tourists think this is what every English tube station is like all the time.

Station Stairs

Platform Floor

This year HSBC has put up the usual tennis regalia, but the reason it’s featuring on this blog is that someone has gone and done some typography…

Agile

Drop Shot

It’s not going to win a D&AD, but it is appropriate, unnecessary and fun. I like it. And from a bank too…

Best BackhandAround The CourtGreatest Drop ShotAll Round Game

Now that Andy Murray has been served, please can everyone clear off and let me get to work on time…?

steve baker

that typeface is actual really very good. the A and R are especially clever.

kyle steed

Dude! Are you kidding me? This is awesome. Congrats on all your hard work.

Call me just another American, but I do wish every English tube station looked like this.

Richard

Ah, it’s not my work, just something I noticed and liked. I did try to find out who had done it, but drew a blank. We do work for HSBC at my company, but we didn’t do this, shame – I would have enjoyed the brief if we had.

If anyone knows who was behind it, I’d love to know, it brightened up the tube station for a few weeks…

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