Two lovely examples of adding motion to what would previously have been static symbols.

This is the Current logo (the new Current logo, not the previous Current logo if you see what I mean), which in its previous incarnation had been animated from a static mark by the addition of a (bit dodgy) wave effect. Wolff Ollins and friends took this one step further and reimagined it as a flag.

Found over at Brand New where you can read the full story. Lovely…

Also, here’s a nice bit of 8-bit esque animation applied to a road safety sign.

Working within 2kb of RAM, the barbarian group animated the signage on hardware not intended for animation, to send a stark message.

Found rather predictably via the Creative Review blog…

I don’t get very excited about the Oscars I’m afraid. It’s all a bit GMTV for me, but this year there’s been an interesting winner in the short films category. Logorama is a 15 minute film by H5 including a mind-boggling array of (mainly American) logos used in some really clever ways. Watch the trailer above to get the idea.

Apparently it took 6 years to create, I wonder how many of the companies they were using rebranded during that time…

There’s been a bit of a row online about it, as the entire film (which I’ve chosen not to show here) was leaked and – wait for it – the film makers did not have legal permission from all the companies whose logos they’ve used, to, er, use them. People hosting the entire film, or uploading it to youTube etc are getting slapped on the wrists as we speak, but that seems a bit hypocritical – If the film makers didn’t respect the rights of the logo owners, then they can hardly complain if people don’t respect their own intellectual property in turn.

Anyway, let’s all just be friends. If you want to watch the whole thing, it’s available on iTunes, or through some tactical Googling.

The new Formula one season kicks off on the 28th March, and this year there are a lot of changes. This pretty slick video outlines the main ones, courtesy of Sebastien Vettel, Red Bull and a hefty helping of lovely CGI graphics.

Impressive, but of course, every UK F1 fan is waiting for the return of the Fleetwood Mac theme tune now it’s back on the BBC…

Sorry Jamiroquai, but it’s still the best.

I didn’t get round to posting the new Audi advert until it was too late and all over ITV, so here’s the new Durex ad, directed by Superfad. Very, very good. Head over to their site for the outtakes…

In the words of Ian and Alex who run The Art of the Title Sequence website: “Remember when your heart sank just a little when you realized the Pink Panther movie wasn’t a cartoon?” Check out their site for examples of great typographic, illustrative and imaginatively composed film and television title sequences. You can watch them in good quality too and then stick around to discuss in a suitably highbrow fashion…

In the meantime here are some of my favourites from the site…

…the obligatory Hitchcock, this time it’s Vertigo:

The haunting typographic treat which is Alien:

Read the rest of this entry…

Clever advert for the iPod on Yahoo’s website…