It’s nice when you get the feeling a company is full of people who really like what they do. In this case it’s those Dyson boffins having fun with their new fan, a balloon and some blu-tack. As you do.

Coca-Cola redesigned their packaging a little while ago. I thought it was great, they got rid of all the Photoshopped moisture beads etc and just went back to something classic, simple and clean. Less is more and all that. Well, now Pepsi has fired a return shot in the new Cola design war, but they’ve gone the whole hog, they’ve redone their logo too.

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Brand Tags is a fascinating little site. In it’s own words: “The basic idea of this site is that a brand exists entirely in people’s heads. Therefore, whatever it is they say a brand is, is what it is.”

The idea is, of course, fascinating because it is true, even if the word ‘is’ gets in the way. The site then goes on to show you a logo representative of a brand (some of which us UK people might not know as there is a bit of a US bias at the moment) and then you are prompted to enter your first thought. It’s like Mallet’s Mallet but with brands and without the ludicrous spectacles.

After you have entered in a word or phrase you get another brand and so on… You can look at all the words and phrases the brand has been linked to by other people and you can even get presented with the words and try to guess the brand from that. The tags are shown in a nice typographic DNA cloud-like list and some of the results might surprise you.

A great idea, and nicely done. It’s interesting to see just how different your perception of something might be to other people’s, or indeed be validated by your spot on response. Just goes to show how ephemeral brands really are, they’re not logos but psychology after all.

Thanks to Gianni for the link.

I’m pretty fed up of hearing how amazing the Cadbury’s Phil Collins advert is by now. In fact I was fed up of hearing about it even before I’d seen it properly and had a chance to make up my own mind. It IS great but enough already. Having said that, you’ve got to admit that the Wonderbra pastiche is pretty inspired. Calm down, it’s only a bit of fun…

Noticed the new Coca-Cola cans in a shop this week, they’ve gone back to a more classic look which is far nicer than the Nickelodeon-esque way the designs were going. Those beads of moisture are real, not printed on the can to fool us! Coke is a classic piece of graphic design, nice to see someone has realised it doesn’t have to try too hard.