In case you ever wondered how it’s done, here’s how the big boys put together an integrated brand experience.

I’m pretty fed up of hearing how amazing the Cadbury’s Phil Collins advert is by now. In fact I was fed up of hearing about it even before I’d seen it properly and had a chance to make up my own mind. It IS great but enough already. Having said that, you’ve got to admit that the Wonderbra pastiche is pretty inspired. Calm down, it’s only a bit of fun…