Forza Motorsport 3 for the Xbox 360 boasts the Alfa Romeo Mito in the car line-up, which means as a graphic designing gamer I’ve got my first logo in a videogame!

Although would it have killed them to put the logo on the car selection screen instead of the default Franklin Gothic? It’s not even been kerned, just LOOK at that letter ‘o’

I’m afraid it’s still not enough to make me buy an Xbox (shudder) I’ll stick with my PS3 thanks. Maybe Gran Turismo 5 will feature the Mito to go head to head with the DeLorean…

Old news this, it’s on TV every 5 minutes but I couldn’t let it go. Lovely new ad for the Audi Q5. The music makes it too, it’s Woody Guthrie “Car Song”.

From BBH London. “When the world zigs, zag.” Apparently. They’re also the people behind the Barclaycard water slide ad which everyone on Facebook seems to think is real…

Went along to The Motor Show at ExCel on Friday and got a look in person at the new Alfa Romeo Mito which was having it’s World Premiere. The lady guarding the hospitality bar took a little convincing that a toothy long haired bloke from the Midlands might actually have designed the logo, but eventually we talked our way in and enjoyed a beer.

The car itself was quite impressive, small but I liked it a lot. Of course, it was helped immeasurably by the lovely logo adorning the rear. It looked great, a little over polished perhaps but I was really pleased with the result. No amount of mocking it up in Photoshop can prepare you for seeing something like this in real life. Not only that, but it was one of the stars of the show and was getting a lot of interest. (I am prepared to conceed that this might not have been totally down to the logo)

More soon, but in the meantime there are some additional pictures here…