Tim from Hat-trick design sent me some images of their recent Giants of Rugby project, which he must have had some sort of sixth sense about, because it was right up my street. In fact, it’s very similar to something I’ve done for another sport-related project, but I’m not allowed to show you yet. I loved it when I saw it recently at their Typographic Circle talk, but couldn’t find much evidence of it online.

Anyway, as it’s Hat-trick, it’s pretty self explanatory. The giants of Rugby, made from little Rugby shirt icons, and printed at massive scale at Twickenham Stadium.

Which reminds me, their identity for the stadium itself was lovely too…

Apparently, Rugby is like footyball, but you’re allowed to pick the ball up and hit people.

I went along to the sold out Typographic Circle lecture last week by Hat-trick Design and I’m glad I got a ticket because it was fantastic.

In what was possibly the exact opposite of the recent Neville Brody D&AD lecture, they told us straight away that they intended to show us 30 projects in 60 minutes. And while Brody relished operating on some kind of higher plane to his audience, Jim and Gareth from Hat-trick were pointedly down to earth about the whole thing.

You’ve probably worked out that the self imposed format meant there would only 2 minutes to talk about each project, but the thing with Hat-trick’s work is that it is so well engineered and idea-centric that 2 minutes is generous. The concept hits you in the face as soon as the JPG flashes onto the screen, and a moment later you’re wishing you had thought of it yourself. That left an average of 110 further seconds to look at it and become increasingly envious before the next project was revealed. 30 times.

“Most of these projects are fairly self-explanatory”

Coming from an environment where even the simplest idea is explained by a 50 page PowerPoint deck and a conference room for the morning, I loved the efficiency of it. So, I’ll be similarly to the point here, and show some of my favourites from the evening along with the odd quote I managed to scribble down. I’ve gathered all of these images from the internet, as, while I did take my camera to the event, I was forced to watch it all through a tiny gap between the neck and ear-lobe of the guy sat in front of me.

Remembrance stamps for the Royal British Legion

Can you see the ••• – - – ••• ‘SOS’ perforations in this coastguard set? Genius.

Apparently Darwin was related to apes. Who knew?

“The first thoughts are usually the right ones”

Bright sparks from the Norwich University College of Arts

Regular readers will remember this one…

House of Illustration identity

There was loads more, I won’t post everything here. I only wish I had been brave enough to ask questions at the end, but for some reason the Typographic Circle had decided to turn the heating up to insane levels and I was about to pass out due to dehydration. Don’t worry though, there was a pub next door.

I would have asked about what other work they do, as not every project has a perfect outcome or client relationship. Especially when they started out, they must have had to produce some work that they had less control over and had to acknowledge would never be an award-winner. Although these days they’re design industry stars, that position took some earning and I’d like to have heard about the journey from hard reality to design driving seat. The D&AD wouldn’t let just anyone walk off with a silver pencil for a self initiated project without an actual brief or real client, but that shows you how far Hat-trick have come. And rather depressingly told me how far I still have to go.

Hat-trick seem to have ascended to such heights that they can convince any client to indulge their creative whims, talking property developers into letting them do stop frame animation, or The Salvation Army into going all trendy. All this is particularly frustrating when I possess first-hand knowledge that it’s next to impossible to get a corporate branding client to have any real print done instead of a PDF, or to consider any kind of brochure that isn’t A4.

Jim Sutherland’s mind boggling typographic playing cards which appealed greatly to my OCD gene.

I think one of the main things I took away from the talk was the scale of their ambition. Even though they’re a small company, they relentlessly tackle big projects, as well as the little creative urges, and throw themselves into things they not necessarily already know how to do. That’s how you get better you see.

Oh, and one last quote from the evening:

“If the only tool you have is a hammer, every problem is a nail.”

Go to their website immediately and look at the rest of their work.

We were treated to a visit by Storm Thorgerson last week, album cover design legend and, as it turns out, very entertaining guy. Storm’s portfolio is overwhelming, famous for working with Pink Floyd and creating arguably the most iconic album cover of all time in Dark Side of the Moon, but has since worked with bands as diverse as Anthrax, Muse, The Offspring, Audioslave and Biffy Clyro. He admits he doesn’t always like the music, but that’s mainly because he often has to listen to it repeatedly during the design of the artwork. Storm told us that he was going to “show pictures, tell you how I did them, or what I was trying to do.” which worked for me. He also said at one point:

“I wouldn’t buy a record for it’s cover, and I wouldn’t expect anyone else to.”

…which was fantastic and kind of set the tone of the evening. He split his work into sections, which rather suspiciously spelled out his name…

S is for Sets & Scupltures

“If we get a chance to build something we do it”

Storm clearly loves to make stuff. The example below from Anthrax’s Stomp 442 album was never a whole sphere. Instead it was a quarter sphere, rotated and manipulated to create a composite image. Storm told us of his fascination for spheres, and the fact that “you never know what’s inside them, if they’re solid or hollow”

Anthrax ‘Stomp 442′ 1995

T is for Tales

“Things are richer with a story, so I try to encourage people to make one up, even if it’s not the one I intended.”

For the Biffy Clyro album Puzzle, Storm fixated on the fact that lead singer and songwriter Simon Neil’s mother had recently died. The figure in the foreground is in a fetal position, something which Storm associated with grief, and the missing piece is just beside him, although he can’t see it. A detail often missed is that of a figure being forcibly removed from the room, symbolic of having a loved one wrenched away. This is Storm’s own story, based on his understanding of the band and their music.

Biffy Clyro ‘Puzzle’ 2007

O is for Obsessions

“How much can you persuade someone to look again?”

Storm told us that he simply loved the idea of taking a cow and photographing it for the front cover of Pink Floyd’s 1970 album. The randomness of this delighted him “I’m lucky I’ve worked for people who don’t know any different. They didn’t know if my work was any good, any more than I did.” The cow was an instinctive idea and not over-thought, eventually ending up reproduced at huge scales incongruously across billboards worldwide. Storm’s insistence and the support of the band made sure it happened.

Pink Floyd ‘Atom Heart Mother’ 1970

R is for Real

“Design is in the doing”

The photograph for Pink Floyd’s Wish You Were Here is impressive stuff. Storm is proud that he actually set a man on fire to achieve it. Interestingly, he told us that to start with the figures were the other way round, but the prevailing wind set the unlighted man’s moustache on fire, so it was rearranged.

Pink Floyd ‘Wish You Were Here’ 1975

M is for Models

“It’s better to have something good than something shit”

Storm’s Back Catalogue is exactly that. Not a row of polite captioned JPEGs but the album covers painted on the back of lovely ladies. That’s the sort of thing you can get away with if you’re Storm Thorgerson.

It was a great talk and the man himself was very happy to talk about any aspect of his work. I decided not to mention the fact that I used to design CD covers, because those were mainly the kind of ones you find in motorway services bargain bins. Two more which he brought with him were a long term favourite of mine for Muse…

…and the newest Biffy Clyro album cover, which was frankly amazing.

Not many people make album covers like that any more.

You can see a clip of Storm talking about his work here and the poster I designed for the event here. After the talk, he even signed my copy of Dark Side of the Moon, and you can tell he’s a visual perfectionist, because he did it along one side of the prism. I liked that.

Last weekend my wife and I went to the London Apple Store because she needed to buy a new computer. While she was sealing the deal, I went along and watched Adam Buxton interview Spike Jonze as part of the ‘Meet The Film Maker’ series and to promote Spike’s new film Where The Wild Things Are.

Adam took an unconventional approach and read Spike the YouTube comments from the film’s trailer, which weren’t all particularly positive (or coherent)…

Spike took it in good humour, in Adam’s words: “YouTube is like a large toilet wall”. Here’s a rubbish bit of video I managed to record:

You can read more about it on Adam’s blog. The entire interview as a podcast is on iTunes, which is sadly audio only, so we’ll never know what picture Spike shocked Adam with on his conspicuously produced iPhone…

I went along to the D&AD lecture last night, during which it was stated we would finally decide whether Neville Brody is a wanker or a genius. Everyone was even given Ready Steady Cook style cards with Wanker on one side and Genius on the other to hold up at the end. We were also invited to tweet our questions live to the D&AD Twitter stream, where Adrian Shaughnessy would read them out, very modern.

So what is the problem with Neville Brody then? I admit I didn’t really get it before the lecture as a talented influential designer with a famous body of great work is obviously a genius. Why would you want to call him a wanker? The only people I’d confidently label wankers are Glenn Beck and Robbie Williams. Glenn for his distorted view of the world and insistence on everyone sharing it, Robbie for his ubiquity, arrogance and inexplicable chart success. It turns out Brody has all of these qualities (with the exception of radio airtime).

The theme of the talk came from an infamously virulent blog discussion on the Creative Review website after he was asked to design a cover for Wallpaper magazine:

The idea on the left was chosen, which decodes as reading ‘I hate design’ but it was the unchosen design on the right which really pissed people off, heralding it as final proof that Brody had become so famous and out of touch he had finally disappeared up his own arse.

The lecture was full, very full and Brody was walking around the crowd beforehand chatting to people. He had a ponytail, the sort of thing which you expect to see on a villain’s henchman in a bad 1990s Jean Claude Van Damme movie. I admit it, I was already tending towards ‘wanker’ at that point but I was keen to hear what he had to say and be taken through the work by the man himself.

And that’s where the problems began because the lecture didn’t turn out to be about Brody’s work. Sure, there were some JPGs being projected on the screen behind him but he didn’t tell us much about any of it or give us any real insights into the specifics of the briefs or projects. In fact Brody seemed to regard the whole idea of designing things for a client in a commercial context as smutty, and the prospect of explaining them made him squirm. He was far more keen to talk about politics, design education and changing the world. The excellent Adrian Shaughnessy looked visibly bored. There was a tangible frustration from the audience – who had all come straight from a hard day’s work problem solving for clients or tutors – at Brody’s unwillingness to acknowledge the reality of being a graphic designer in 2009. He would far rather talk about Margaret Thatcher and how he would run design education in Britain if he was in charge. At one point he said:

“If someone’s idea of success is getting shown on a certain website or blog, that’s like being on the noticeboard in a church hall. It’s a church, but not THE church.”

…so what church are we talking about Neville? THE church meaning the widest possible audience is all very well, if you’re Neville Brody you can talk and people listen, but most of us are just looking for an appreciative audience and haven’t managed to become a design celebrity already. Interestingly directly after this quote, he showed us his design for the D&AD annual itself, which surely must qualify as a particularly yellow note in a very specific church hall.

His utterly unrealistic idea for the annual of not allowing anyone to show images, but only printing large URLs to the work online was sure to anger designers who are proud of their work and have had to pay £160 for the book.

And it was that kind of slight hypocrisy coupled with uncompromising personal conviction which helped Brody come across as a bit smug and not overly likable despite the huge amount of admiration for him in the room. I tried to like him, I really did, but in the end I couldn’t warm to him the way it’s usually easy to when you go to a lecture by a design hero.

He did talk about some thought provoking stuff though, and is a fierce champion of the designer and their craft, lamenting the fact that anyone with a Mac and the CS Suite considers themselves a designer.

“You don’t need talent to learn skills”

“We’ve shifted from an appreciation of craft to personality”

He also obviously had some nice work, I particularly liked his typeface for Public Enemies and type treatments for Becks Futures.

He just seemed horribly out of touch with the actual job of being a designer, and happy to ignore how much he himself is defined by his celebrity and ‘trendy typefaces’ whilst criticising it wherever he detected it elsewhere. Brody is one of those designers who cut their teeth on record sleeves and magazine covers, which aren’t really proper ‘design’ problem solving as much as indulgent art with a commercial context. To all intents and purposes, Brody hasn’t been a designer for years, he’s clearly an artist you see:

“I hate the design that’s premeditated and calculated”

That’s what design IS though. Creative endeavour without parameters is art. To be honest I would be far more interested in attending a lecture about the design of Neville Brody, rather than one which ponders the lofty A-Level question of what design actually is, but that’s what we got.

“The shift from discovery to vanity in the name of finance”

He also seemed to find the prospect of the future depressing, which I couldn’t fathom. Any designer or creative person ought to be fired up by the future, excited by it by default, but I guess a man who has already made his name has more to fear from the future than those of us still trying.

A large proportion of the audience were students, and the following question and answer session was pretty pointless, with most questions being from people dissatisfied with their course for one reason or other, or actually simply wanting to ask Neville if he would come in and give them a similar talk in a smaller room for their friends. One guy in the audience was interested in occupational insurance for designers, which is surely a question best answered by the Churchill dog.

At the end of the lecture, the vote was taken, and despite being a pretty close thing, was recorded officially as a vote for Neville’s ‘Genius’ so there you have it, he is definitively a genius. Which of course we all know really.

Perhaps he just gets under some designers’ skin because they envy him, his freedom to do whatever he likes and how unapologetic he is for that, rather than anyone really thinking he is actually a wanker. But of course, as most people have suspected for years, all designers are wankers anyway.

The final word should go to the complete pointlessness of requesting the audience, present or absent, tweet questions to Neville in real time. Adrian Shaughnessy didn’t appear to have ever used Twitter in his life and the D&AD Twitter page was left unrefreshed from 10 minutes before the lecture started to the end. In fact Adrian simply scrolled down the list and when he reached the bottom, he clicked ‘more’ to load further, older tweets. Consequently neither Adrian or Neville actually saw anything that people tweeted during the lecture, which is a shame because I was really hoping he’d answer my “What advice would you give aspiring wankers?” question.

Last night we were treated to a visit to the studio by Fergus Henderson, famous chef, advocate of nose to tail eating and proprietor of the St John restaurant over the road from work where we often drink too much on a Friday night.

Fergus is an uncommonly interesting guy, trained as an architect, now a world famous chef and founding father of the young British art scene. I imagine Damien Hirst got a good deal on all the cattle he had to saw up from his Smithfield contacts. He told us lots of stories about the places he has been and the weird and wonderful things he has eaten, including cobra, squirrel and dog, washed down with a nice bile vodka. He does, however refuse to eat raw celery or hamsters.

Fergus suffers from Parkinson’s Disease and has given hope to many by being one of the first to undergo pioneering surgery to manage his condition, and even in that respect alone, he really is an inspirational figure. His wit and enthusiasm had us all fascinated.

He talked about all sorts of things, but one of the most interesting themes was the parallels he sees between his craft and that of a designer. His opening gambit was that creatives were like Jedi and that we should turn off our sights when shooting and use the force instead. I wouldn’t have put him down as a science fiction fan. In particular I liked these quotes:

“Limitations are good things. Enjoy limitations, tease them.”

“We all love chaos, but you can’t design it, it ends up disappointing and trite.”

He sees many things as recipes for action, much the same as we do as designers, taking ingredients from our own experience and environment and mixing them to serve up something delicious. He talked a lot about time and place, knowing as any good designer does, that having the right idea is great, but having it at the right time is magical.

I’m afraid I can’t recall some of the other things he said, after the talk we all went over to the St John for beer you see. Oh, he did say something else I remember:

“I’ve got a branding challenge for you: Tripe.”

The picture of Fergus here is from notquitenigella.com where you can read an actual interview with Fergus instead of this offal account.