How’s this for branding?

Check out Logólogos where you can see a Spanish take on the mathematical basis of logos…

Spotted by davidthedesigner

Spotted on the way to work last week. Almost as good as the OGC logo recently unveiled…

Here’s a great little video featuring Steve Jobs talking about his experience of working with Paul Rand. This is from the era where Jobs was fired from Apple and went off to set up his new company, Next. Here, Steve talks about getting Paul Rand to design the logo. I love the bit where Paul explained he wouldn’t generate options for the logo, he’d solve the problem and be paid, it was up to Steve if he used the logo or not. I guess you can get away with that if you’re Paul Rand…

Oh, and he also mentions Paul’s IBM graphic which I don’t need any excuse to post

And one more before I go, Paul’s unused redesign of the Ford logo:

I nearly titled this post ‘Steve Jobs on Paul Rand’ but then I realised that might leave it open to interpretation…

[via]

There was an article in the Sunday Times today about the idea of allowing prison inmates to work while they’re inside and earn up to £10,000 a year to spend on porn mags and cigarettes. Oh, and they’re doing graphic design.

Yes, apparently the evil criminal mind is particularly suited to grasping the intricacies of kerning and layout, with serial bigamists displaying a penchant for logo creation and international money launderers finding that they are adept at matching to a Pantone swatch. There is a well-meaning graphic design company called Barbed which recruits prisoners as designers – After they’ve got their certificate from Shillington College of course:

Prisoners have all undergone an intensive four month training programme and will be taking apprenticeships and other work-related qualifications, so standards will be as high (if not higher) than work on the outside.

I didn’t realise they’d seen my portfolio. And the best part? Their income is tax free, not to mention the free room and board they’re getting. On the other hand doing the graphic design for KFC could be seen as a punishment in itself, client meetings are a bit awkward and they have to take an armed escort on press…

Remember when you used to draw your logos with a pencil? Check out Bob Truby’s Brand Name Pencils if these days you’re more familiar with a mouse or Wacom pen.