This week’s fix comes from Victor Hertz, who has created these honest logos, which balance just the perfect amount of cynicism and levity for a Friday…

…see more in his Flickr set. Found via theinspiration.

Nice idea. Working in branding, I’m constantly reading the mythical ‘brand essence’ of various large corporations, which is always a statement which we are constantly reminded is never to be actually broadcast outside the building. I wonder how this exercise might go if you rendered various brand essence statements in the company’s logotype? Would the two match up or contrast horribly?

I don’t get very excited about the Oscars I’m afraid. It’s all a bit GMTV for me, but this year there’s been an interesting winner in the short films category. Logorama is a 15 minute film by H5 including a mind-boggling array of (mainly American) logos used in some really clever ways. Watch the trailer above to get the idea.

Apparently it took 6 years to create, I wonder how many of the companies they were using rebranded during that time…

There’s been a bit of a row online about it, as the entire film (which I’ve chosen not to show here) was leaked and – wait for it – the film makers did not have legal permission from all the companies whose logos they’ve used, to, er, use them. People hosting the entire film, or uploading it to youTube etc are getting slapped on the wrists as we speak, but that seems a bit hypocritical – If the film makers didn’t respect the rights of the logo owners, then they can hardly complain if people don’t respect their own intellectual property in turn.

Anyway, let’s all just be friends. If you want to watch the whole thing, it’s available on iTunes, or through some tactical Googling.

Loved this, it’s by artist Nic Hess and reminded me of the logo arithmetic I blogged about a while ago, although it’s obviously far nicer. It’s yours for a little under £15,000.

Thanks to Afonso for the link.

Check out Logólogos where you can see a Spanish take on the mathematical basis of logos…

Spotted by davidthedesigner

Please forgive me while I write about politics. Don’t worry, I’ll get to design by the end of the post…

So today is Super Tuesday, Americans and UK news correspondents alike are getting more and more frantic about it all (just imagine the US media taking such an interest in our own quaint elections) and the spotlight is on the two Democratic candidates Barack Obama and Hillary Clinton. I don’t even know why I’m typing this, as I can imagine that anyone reading this post wouldn’t already know what they both had for breakfast this morning. Anyway, it’s a win win situation, Obama would be the first black president, Clinton would be the first female president. Both are several steps further along the evolutionary chain than George Bush…

The two are neck and neck, it’s too close to call. With almost identical policies, it’s a race being fought on personality, but perhaps the most striking difference between the two candidates is that according to the New York Times one is a Mac, and the other is a PC…

This comes from Obama’s visual style being seen as fresh and uncluttered, while Clinton shows a tendancy towards the generic way of doing things:

Read the rest of this entry…

London agency Fallon has redesigned the suite of BBC Radio logos, old and new comparison above.

I think they’re a definite improvement, much more consistent, and I’m all about consistency! I guess it’s strange that some are plain numbers, while others have a small detail indicative of the station content such as the smile in the 7. I would have thought it would be best to either do this on all of them or none, but hey, greater minds than mine were presumably at work…

Also, check out some of the oldies…