I enjoyed reading the Guardian article this week on the significance of the letter ‘O’ to designers, but having seen this in New York, it’s certainly a double edged sword…

…more from New York soon.

Coca-Cola redesigned their packaging a little while ago. I thought it was great, they got rid of all the Photoshopped moisture beads etc and just went back to something classic, simple and clean. Less is more and all that. Well, now Pepsi has fired a return shot in the new Cola design war, but they’ve gone the whole hog, they’ve redone their logo too.

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