OK, so this one turns out to be an oldie (well, it’s an oldie where I come from) from back in 2005, but I only just ffffound it, so it’s new to me.

It’s an ad campaign by Saatchi & Saatchi which looks like it was for a printer or paper company. There are some more details about the campaign here. It’s obviously a bit of a graphic design in-joke, but it does remind me of the numerous times I’ve found myself explaining the CMYK colour system to non-designers and clients. It can sound a bit odd to other people, the fact that everything they see is mostly printed just from 4 colours, and of course, the big issue of the fact that their own corporate colour can’t always be printed exactly the same with CMYK as they saw it in spot on their business card. Comments like ‘can we just make it a darker tint? What about 150%?’ or ‘can we print it in white’ sound funny at first but they’re perfectly valid thoughts if you don’t know how CMYK works. Colour really is a minefield…

Here are some more…

I bet they get the joke at Shillington College…

Another treat originally ffffound here. Also tracked back to here…